Disney's MyMagic Bracelett

client: Fast Company

NYC based Fast Company magazine cooperated with Disney on an article about the MyMagic bracelet, 
which Disney is introducing to enhance the Disneyland visitation experience.

The upper section of the illustration was supposed to be a magical world. As the hill cuts away it reveals the messy, tumultuous inner workings of the kingdom. The illustration covers the first three pages of the article.

For the iPad version of the magazine Rick Wake animated it to guide the viewer through the image.
Back to Top